Sri Lanka Tourism's promotional campaign in Australia

Sri Lanka Tourism's promotional campaign in Australia

Sri Lanka Tourism targets to attract 50,000 Australian tourists in 2013

Sri Lanka Tourism Promotion Bureau launched a fresh promotional campaign in Australia,The campaign launched with the start of the historic ‘Boxing Day’ Test match played at the Melbourne Cricket Ground (MCG), will be continued during the test series s and the upcoming five one day international (ODI) and two T20 matches between Sri Lanka and Australia. 

Sri Lanka Tourism Promotion Bureau (SLTPB) expects the campaign to reach nearly 75 million TV viewers around the world, who will be glued to television sets, watching Cricket matches.

Sri Lanka Tourism is aiming to promote the county’s Beaches, its heritage, its wildlife aspects and also its various cultural festivals to the Australians.

Sri Lanka has only attracted just 0.5% out of the 7 million Australians who have traveled out of their country annually. Sri Lanka Tourism targets to attract 50,000 Australian tourists during the year 2013 and already has attracted  35,000 visitors in this year.